Last week’s blog post highlighted two social media announcements pertaining to location-based marketing. Since that post, Facebook and Foursquare... [More]

Social media has dominated the marketing world for awhile now giving businesses more ways than ever to communicate with their customers... [More]

The New York Times featured an interesting article on August 4th about rewarding consumers just for entering a store. Yesterday, another article... [More]

As promised in last week’s blog, here are some of the survey results regarding loyalty programs and the challenge with forgotten loyalty cards and lost cards... [More]

Every 2 years Colloquy does an extensive survey regarding loyalty programs. I was searching for other sources of research to learn more. Over the next few blogs I will share interesting tidbits from a survey that was done in late 2009... [More]

Companies like Recyclebank and Bolder have been receiving press regarding their efforts to encourage change by rewarding people for doing good... [More]

Welcome to the new Loyalty Marketing Blog. If you are looking for Tecmark, Inc., visit our new website at www.tecmarkloyalty.com. Along with our updated look we have redefined our core strengths as a loyalty marketing provider. To learn more abo... [More]