Social media has dominated the marketing world for awhile now giving businesses more ways than ever to communicate with their customers. By creating a Facebook page or Twitter account any business is able to collect fans and followers regardless of size... [More]

The New York Times featured an interesting article on August 4th about rewarding consumers just for entering a store. Yesterday, another article... [More]

As promised in last week’s blog, here are some of the survey results regarding loyalty programs and the challenge with forgotten loyalty cards and lost cards... [More]

Every 2 years Colloquy does an extensive survey regarding loyalty programs. I was searching for other sources of research to learn more. Over the next few blogs I will share interesting tidbits from a survey that was done in late 2009... [More]