Tecmark - Innovations through loyalty marketing
Ready To Launch Programs
Tecmark’s Gift and Loyalty Programs
on "One Card!"
Tecmark has developed the ability to use a gift card as a loyalty card. Utilizing the same terminal or through your POS system, the dual program card can access both applications. When the gift card is sold, the card carrier would have information about the loyalty program to encourage gift card holders to sign up. They can sign up through your website or when they come in to make the first purchase. The sign-up process captures name, address, phone, email and any other demographic information that would be helpful to your marketing efforts. Each time the gift card is used, the purchase amount is entered to automatically assign points for the purchase. Once the gift card is empty, the card is still good for loyalty points. If the customer would like to re-load the gift card, that option is also available.
Why is this a great idea for your business:
- Reduce costs of having 2 different cards for both gift and loyalty.
- Enhance the value of your current gift card program.
- Build a database of all your customers that you can target market offers to.
- Have access to comprehensive reports anytime you want through the web.
- Know your best customers and effectively market to others like your best customers.
- Run special promotions like double points at a site level.
- Utilize the real-time information and marketing for all members.
- Allow your members to access their information on-line through your website.