By: Clifton Beyer

Last week Erika’s blog post regarding Express clothing stores credit card loyalty program started a conversation about loyalty program rewards. Loyalty program rewards are not a one size fits all solution just like loyalty programs themselves. Because there are so many we decided to start highlighting a few different loyalty rewards on the loyalty marketing blog.

Another type of loyalty program reward is giving your members a special discount on purchases. This kind of loyalty program reward structure is by far my personal favorite and tends to be the reward structure of the different loyalty programs I am drawn to. One loyalty program that I use often is the Valu and Unique Thrift Stores VIP program.

The Valu and Unique Thrift Stores VIP program gives members access to 25% off on special VIP days as well as access special sales. The benefit is an instant savings to me, which being an avid thrift store junkie, is a huge appeal. It makes their most valued and loyal customers visit the store even more often.

VIP members are sent an email notifying of special event days. These event days are 50% off with your Unique VIP card. They generally land on bank holidays, however some offers are for a ‘preview’ of the sale on the day prior. Preview days have a much smaller crowd and are the days I would rather attend. The only problem with the sale days are the lines

The VIP program is easy to sign up for at the store and easy to understand. While having a % off discount may not work for every business it is a great fit for the Valu and Unique Thrift Stores.