By: Erika Stevens

“Make it simple.  Make it memorable.  Make it inviting to look at.  Make it fun to read.” – Leo Burnett 1891-1971 Advertising Executive

As we are discussing loyalty marketing with our clients and prospects one theme emphasized time and again is simplicity.  A great loyalty program is simple and memorable.  If you confuse your employees and customers with a complex loyalty program it is worthless to your business.  Start simple, keep it simple and have some fun.