Tecmark - Innovations through loyalty marketing
Case Studies
Tecmark will expertly design a unique solution for the specific needs of your business. Click below for examples of how Tecmark clients arrived at highly successful loyalty solutions using our proven process.
Restaurant
Objectives
- Convert one-time users to ongoing customers
- Expose customers to other business units
- Increase customer frequency and average spend
- Present offers to members that drive traffic and sales
The Tecmark Solution
- Implement a program that provides benefits at other business units
- A soft point issuance element
- Make two or more offers to members annually
- Create a fee-based program with an attractive gift for new members
Results
- Significant increase in average spend and visits of members versus baseline
- Over 5,000 new members monthly paying a $15 enrollment fee
- Large growth in cross shopping by members to other client business units
- Over 10% response rate on member offers
- Significant positive ROI
Retail
Objectives
- Increase average visits and spend of members
- Replace discount program with point-based loyalty program
- Provide mission driven awards that enhance customer experience and support community
- Refrain from discounts or giveaways on core products
- Present offers to customer to drive enhanced experience and sales
- Positive ROI in year one
The Tecmark Solution
- Implement a program that provides points for purchases
- Create a comprehensive award structure that encourages point banking to achieve “experience awards”
- Create a fee-based program with welcome gift that allows members to sample products
- Develop a unique program that allows for self-management using Tecmark’s on-line ASP tools
- Use site-level point promotions as a major piece of the program
- Provide quarterly updates to inform members of events and product issues, as well as an account summary
- Offer member access and award issuance on-site, by phone, or on-line; all supported by Tecmark
Results
- Results of overseas test: strong increase in average spend and visits of members
- Sites with program significantly outperformed non-program site stores in same region
- High satisfaction ratings from member surveys
- Over 25% response rate on member offers
- Significant positive ROI on program in year one
- Program in process of rolling out globally to all sites