5 Interesting Loyalty Marketing Stats
I’ve spent the majority of the week planning the blog posts for the month of July so get excited to read about health rewards, do it yourself loyalty programs and coalition rewards programs soon! But in anticipation for the long weekend of connecting with friends and family I thought I would leave you with a quick read this week.
I have been coming across a lot of statistical information that supports the basic idea behind loyalty marketing – rewarding your loyal customers will increase your business. It doesn’t just mean rewards either. Taking the time to get to know your customers and connect with them is key to loyalty success.
So here you go 5 statistics that support the importance of connecting with your customers and loyalty marketing.
1. Gain Loyalty From First Interaction
48% of consumers say that it’s when they make their first purchase or begin service is the most critical time to gain their loyalty
ClickFox 2012 Brand Loyalty Survey
2. Loyal Customers Spend More
Returning customers spend on average 67% more than first-time customers
Bain and company
3. Loyal Customers Make Your Business Successful
Up to 15% of a business’s most loyal customers account for 55-70% of the company’s total sales
The Center for Retail Management at Northwestern University
4. Communication is Key
94% of loyalty program members want communications from the programs they participate in
Maritz 2013 Loyalty Report
5. Relevancy Matters
Only 31% of Americans find rewards program communications to be extremely relevant
Colloquy 2011 Loyalty Census
And this has nothing to do with loyalty programs, customer loyalty or marketing at all but I thought I would throw in a bonus stat.
52% of people polled prefer dogs as a pet according to the US pet poll
US Pet Poll
Which does tie nicely into my point because dogs are the most loyal of pets, right? It also gives me a reason to include a cute dog picture, meet Norm.
If you haven’t started connecting with your customers now is the time. Your loyal customers are important to your business and want to hear from you. Whether it is text marketing, email marketing, a customer rewards program, a referral program or special promotions there is a way for you to connect with your loyal customers that makes sense for your business.
If you are looking for a tool to help you with your loyalty marketing needs be sure to check out Simpli.
Happy 4th of July!