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Our Story

Who are we at Tecmark, how did it all begin and where are we going in the future? For us, it's all about loyalty. Loyalty has been the foundation of Tecmark's journey from our founder's roots in rural Iowa to your bottom line.

We put our 20-plus years of marketing and loyalty experience to work for you. At Tecmark, we help you create loyalty by enhancing relationships with customers, crafting promotions that will pay off, and using technology to make the whole process easy.


Our founder, Brent Harms, grew up on a family farm in Iowa and saw firsthand how powerful the concept of rewarding customers for their loyalty could be to a business or to a brand. Since then, his passion for loyalty has only strengthened. He has been active in connecting businesses with their customers through loyalty marketing since 2000.



In September 2019, Brent launched SimpliConnect, Inc., a SaaS company focused on the convenience store industry. SimpliConnect (dba Tecmark) works with small to mid-sized C-store chains in their efforts to compete with their larger counterparts. We offer software licenses to our comprehensive loyalty rewards platform. Our platform includes certified point of sale integration, customizable mobile app options, and omni-channel customer communication tools that allow our clients to stay engaged with program members. It is our goal to help clients build strong loyalty programs that target, engage, reward and retain customers.

SimpliConnect is continually evolving, developing new technologies and ideas that simplify and improve loyalty for businesses and consumers. It is privately held and located in Minneapolis, MN.

Tecmark Today

At Tecmark, we're passionate about helping local businesses succeed. Our state-of-the-art mobile app uses the power of technology to help you connect with your customers via promotions and offers tailored to their needs. We don’t offer cookie-cutter solutions and we don’t cut and run once the job is done. We are your full partner in using our expertise to boost your bottom line through meaningful loyalty programs.


Convenience Store Expertise

Other companies might serve many types of retail businesses. At Tecmark, we are focused on small to mid-sized C-stores. It's what we do. Our dedication to and expertise in your industry shows in our service, our ability to understand your needs, and our success in helping you enhance relationships with your customers.

Our Process


Our Team


Brent Harms

Founder and CEO

Casey Huberty

Director of Sales
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Emmy Sanders

Account Executive
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Heather Autey

Director of IT Development and Marketing
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Jim Kieley

Chief Operating Officer

Kim Agudo

Account Manager
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Marisa Ryan

Account Manager
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Mary Krummel

Assistant Finance & Admin
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Trevor Akason

Marketing Specialist

> Tecmark Core Values

At Tecmark, we are dedicated to living our core values every day. We serve every customer with those core values as our foundation for success.

Passionate customer focus
Do the right thing
Pride in work and life
Positive attitude
Believe in loyalty

Get in Touch

Interested in learning more about how we can put our convenience store expertise to work for you? Contact us today. We'll be happy to talk about how a customized loyalty program can enhance relationships with your customers and boost your bottom line.