Marketing Strategies for the Busy C-Store Owner

Posted by Brent Harms on Fri, Nov 01, 2019 @ 07:00 AM

 

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Rewards Program, convenience store rewards

Report Shows Convenience Stores Are Not Maximizing Loyalty Programs

Posted by Brent Harms on Mon, Sep 23, 2019 @ 03:28 PM

 

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Rewards Program, convenience store rewards

Loyalty Programs Made Easy with Options

Posted by Brent Harms on Thu, Aug 08, 2019 @ 01:13 PM

 

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

Competing in a Mobile Retail Landscape

Posted by Lisa Artisensi on Thu, Jun 06, 2019 @ 08:01 AM

According to a recent BRP Special Report, “The Mobilization of Retail,” the “proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.” 

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

Boost Category Sales with Loyalty

Posted by Lisa Artisensi on Tue, May 14, 2019 @ 10:00 AM

In the NACS Daily email published April 8, 2019 Brett Dworski highlighted “Five Essentials for C-Store Promotions.”  One of those highlights focused on struggling categories in c-stores: cigarettes, packaged beverages, and snacks & candy.

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

C-Store Marketing 101 - How to stand apart!

Posted by Brent Harms on Tue, Apr 02, 2019 @ 10:36 AM

 

My wife teaches marketing and her students learn about the 4Ps - Product, Placement, Price and Promotion.   The textbooks state these are the key components in developing a marketing strategy. As we have worked with C-Stores, it is clear that decisions and actions around each of the Ps will help your C-Store stand apart from the competition.

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

From Zero to Loyalty in 30 days - is this possible?

Posted by Brent Harms on Fri, Feb 08, 2019 @ 07:20 AM

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Tags: Loyalty Marketing, Convenience Stores, Promotions, Mobile App, Rewards Program, convenience store rewards

Account Management - Your Key To A Successful Loyalty Program

Posted by Brent Harms on Tue, Jan 15, 2019 @ 09:30 AM

 

 

You've made the big decision to start a loyalty program.  Your team is excited, customers are joining and the numbers look great.  How do you keep the energy and continue to generate returns for your business?  You have 10 million other things to do from hiring, merchandising, ordering inventory, and making sure your systems are always working - you don't have time for marketing.  That is why having an Account Manager for your loyalty program is key to success.  Each of our clients has an account manager who is responsible for helping them get the most out of their loyalty program.  

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Tags: Tecmark, Convenience Stores, How To Start, Promotions, Account Management

May Your Rewards Be Merry & Bright

Posted by Lisa Artisensi on Wed, Dec 05, 2018 @ 02:30 PM

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Tags: Loyalty Marketing, Customer Experience, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

Reward Program Trends - What We Heard at NACS Show 2018

Posted by Brent Harms on Wed, Oct 24, 2018 @ 12:03 PM

 

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Tags: Loyalty Marketing, Customer Experience, Loyalty Learning, Mobile App