One of the biggest challenges that convenience stores face today is getting customers in-store. Converting your fuel-only customers into fuel and in-store customers is a sure way to increase your in-store sales tremendously. One of the best ways to do that is by actively running promotions and giving your customers a compelling reason to shop in-store. Below are three tips to help guarantee promotional and in-store success.
1. Be Consistent
Running one or two promotions every few months probably won't do much for your in-store sales. Sure, you'll get some traffic initially, but you won't get long-lasting benefits by using that strategy.
Customers like a reason to repeatedly visit your store - the more promotions you run, the more likely they are to engage with you. Be consistent with your promotions. There are a variety of different types of promotions styles you can use: monthly specials, weekly specials, daily specials, "happy hours", or even surprise and delight offers throughout the month.
When you're consistent with your promotions, your customers will have more reasons to stop inside and take advantage of those deals, which will do wonders for your in-store sales.
2. Be Creative
It's important to keep in mind the promotions and products that are well-received by your customers, but it's also important to be creative and have some fun with your promotions.
At Tecmark, we provide our clients with monthly calendars of potential holidays and events that would be great opportunities for promotions. These days and events can range anywhere from a national holiday to more out-of-the-box days (do you celebrate International Eat Ice Cream for Breakfast Day?).
Spice up your promotions every now and then to get more interest from your customers (and laughs, too!)
While running promotions is a great way to increase in-store traffic and sales, communicating those promotions to your customers is the key factor in that promotional success. How will your customers know that you're running a great promotion if you don't tell them?
Having in-store signage is a good start, but you need to be able to communicate to those fuel-only customers that you're trying to convert. Incorporate your promotions at the pump in order to entice those customers to come inside. Also, take advantage of social media to connect with your customers.
Perhaps the most beneficial way to inform your customers of your promotions, however, is through their mobile devices. Tecmark's loyalty solution, for example, allows you to send promotional messaging to your loyalty customers via text, email, and even push notifications. Plus, our mobile app serves as a great platform to showcase your promotions constantly; so your loyalty customers are always able to check in to see what's new!
Promotions have proven to be a key player in getting more customers into convenience stores - so why not give it a shot?
See how a Tecmark rewards program can help you drive more traffic to your store and increase profits.