4 Reasons Your C-Store Needs A Rewards Program

Posted by Mike Anderson on Tue, Oct 10, 2017 @ 04:17 PM

cstore-full-bkg.jpgReward programs provide many benefits

1. Allows you to develop a robust marketing strategy using text, email, mobile, and social media

You can take advantage of the various tools available to communicate with your customers by letting them choose how they want to receive communications when they sign up for your program. 

2. Generate awareness that drives more more traffic into your store, increasing sales and revenue

A rewards program not only increases awareness while at the same time developing customer appreciation of your business. Customers who feel appreciated by a business, are more likely to support your store and recommend it to others. This is a great marketing tool that works to your advantage and will add to your marketing reach, increasing sales and overall growth.

3. Gather market research data for analysis 

By offering a rewards program, you are conducting a form of research that will provide you with additional information about what's happening in your store. You can use this data to send segmented offers to specific customers, allowing you to drive additional traffic by offering promotions and rewards for specific products based on your customers' buying habits.

4. They turn good customers into great customers

New customers are expensive. A February 2013 article in Forbes states that keeping an existing customer is 7 times less expensive than trying to acquire a new one. Your rewards program will provide an incentive for new customers to join and current customers to feel appreciated by getting something of value from the program.

Implementing a rewards program allows you to let your current and future client base know that you are interested in building a long term relationship with your customers.

What are you waiting for?

Reward programs are an effective marketing tool. They increase growth, help retain customers, and create brand awareness by allowing you to communicate with your customers. A rewards program should be a part of your overall marketing strategy. They are one of the best tools available for building the success of your business.

Request a demo today to see how a Tecmark Rewards program will increase traffic and profits for your c-store.

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Tags: Loyalty Marketing, Customer Experience, Loyalty Learning