What Customers Want in a C-Store Loyalty Program

Posted by Meghan Murphy on Tue, Jul 11, 2017 @ 01:05 PM

How can you create a loyalty program that your customers will want to sign up for? General Mills Convenience & Foodservice conducted a research project entitled "The Lowdown on loyalty Programs in C-Stores"The research project focused on identifying ways that c-store retailers can build programs that resonate with their shoppers. One of the questions asked was: "What makes an effective C-Store Loyalty Program?" Customers' answers were put into three categories: easy sign up, worthwhile for the customer, and fun and engaging for the customer.



At Tecmark, our personalized loyalty programs use the features that customers find appealing in a rewards program. We can provide your c-store with a loyalty program that includes:

  • Text2Enroll 
    • Customers simply send a text to automatically enroll in your program
    • No forms!
    • No extra time!
  • Clubs
    • Customers can be part of "clubs" that reward them for the items they regularly purchase
  •  Special promotions
    • Text customers about special offers,birthday offers, and other reward opportunities

Schedule a Call    Schedule a Call


 Contact Tecmark to schedule a demo today, and don't forget to download our Whitepapers to learn more!

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Tags: Loyalty Learning