Brent Harms

Recent Posts

Loyalty Programs Made Easy with Options

Posted by Brent Harms on Thu, Aug 08, 2019 @ 01:13 PM

 

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

C-Store Marketing 101 - How to stand apart!

Posted by Brent Harms on Tue, Apr 02, 2019 @ 10:36 AM

 

My wife teaches marketing and her students learn about the 4Ps - Product, Placement, Price and Promotion.   The textbooks state these are the key components in developing a marketing strategy. As we have worked with C-Stores, it is clear that decisions and actions around each of the Ps will help your C-Store stand apart from the competition.

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

From Zero to Loyalty in 30 days - is this possible?

Posted by Brent Harms on Fri, Feb 08, 2019 @ 07:20 AM

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Tags: Loyalty Marketing, Convenience Stores, Promotions, Mobile App, Rewards Program, convenience store rewards

Account Management - Your Key To A Successful Loyalty Program

Posted by Brent Harms on Tue, Jan 15, 2019 @ 09:30 AM

 

 

You've made the big decision to start a loyalty program.  Your team is excited, customers are joining and the numbers look great.  How do you keep the energy and continue to generate returns for your business?  You have 10 million other things to do from hiring, merchandising, ordering inventory, and making sure your systems are always working - you don't have time for marketing.  That is why having an Account Manager for your loyalty program is key to success.  Each of our clients has an account manager who is responsible for helping them get the most out of their loyalty program.  

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Tags: Tecmark, Convenience Stores, How To Start, Promotions, Account Management

Reward Program Trends - What We Heard at NACS Show 2018

Posted by Brent Harms on Wed, Oct 24, 2018 @ 12:03 PM

 

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Tags: Loyalty Marketing, Customer Experience, Loyalty Learning, Mobile App

Seven Keys to Successfully Promoting to Your Customers to Increase Sales

Posted by Brent Harms on Thu, Aug 09, 2018 @ 10:58 AM

 

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Tags: Loyalty Marketing, Tecmark

Tecmark’s “Uniques” Drive Successful Loyalty and Reward Programs

Posted by Brent Harms on Wed, Mar 28, 2018 @ 01:49 PM

 

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Tags: Loyalty Marketing, Tecmark

Seven Keys to a Successful Convenience Store Rewards Program

Posted by Brent Harms on Wed, Feb 28, 2018 @ 08:29 AM

 

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Tags: Convenience Stores, Loyalty Learning, convenience store rewards

Looking Ahead to 2018 for the Convenience Store Industry

Posted by Brent Harms on Thu, Dec 14, 2017 @ 10:13 AM

 

 

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2017 was quite a year!  We saw so many big events in the political arena, international conflict, terrorist attacks, and scandals, to name a few. Even with all this turmoil, the US economy is strong with low unemployment and now a significant uptick in growth. Though no one can predict the future for the convenience store industry, we can ask some questions that will at least be partially answered by the end of 2018.

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Tags: Loyalty Marketing, Convenience Stores, Customers/Segments, Mobile App

Tecmark’s New Innovative Mobile Solution

Posted by Brent Harms on Tue, Oct 17, 2017 @ 07:55 AM

Tecmark’s New Innovative Mobile Solution

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Tags: Loyalty Marketing, Customer Experience, Loyalty Learning