Cathy Harms

Recent Posts

C-Store Industry Forecast for 2015: What Does It Mean For Your Business?

Posted by Cathy Harms on Mon, Apr 13, 2015 @ 11:13 AM

All of the big-name publications in the c-store industry complete surveys to get an idea for what c-store owners think will happen in in their industry in 2015.  I was particularly interested in some of the stats included in the Convenience Store News, January 2015 issue.

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Tags: Loyalty Marketing, Convenience Stores

Consumer Segment: BFY (Better For You) and Loyalty

Posted by Cathy Harms on Mon, Apr 06, 2015 @ 07:48 AM

 There are tons of consumer segments. You can sort them by age, gender, location, and even hair color and marketing experts try to explain why each segment responds differently to various marketing strategies including email, text, mailings, radio and TV, just to name a few.

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Tags: Loyalty Marketing

What I learned from Gray Taylor, Conexxus, at WPMA

Posted by Cathy Harms on Mon, Feb 23, 2015 @ 01:24 PM

Last week, Tecmark exhibited at the WPMA show for the first time.  We made some great connections and hopefully we will be able to help many of the businesses as they compete and want to grow their business by getting customers into the store more often.

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Tags: Events

Tecmark Volunteers for Walk to End Hunger

Posted by Cathy Harms on Mon, Dec 15, 2014 @ 02:56 PM

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Tags: Events

Why is the State Fair Like Your Business?

Posted by Cathy Harms on Wed, Sep 03, 2014 @ 07:31 AM

For the last 12 days the Minnesota State Fair has been going on and with huge success.  This year they set the all-time record for attendance with 1.8 million people attending the fair, an increase of over 5% compared to last year!

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Tags: Loyalty Marketing, Customer Experience, Events

Habitat for Humanity and Loyalty

Posted by Cathy Harms on Mon, Aug 25, 2014 @ 08:36 AM

On August 13, 2014, 7 of our Tecmark team spent a day working on the Wayne Atkins Entrepreneurs House for Habitat for Humanity.

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Tags: Loyalty Marketing, Tecmark, Events

Mobile Apps Capture More Digital Time than PCs

Posted by Cathy Harms on Wed, Jul 02, 2014 @ 07:12 AM

I have been doing research on mobile applications and trying to get my hands around the best uses and the impacts for our customers – retail, cstore, service and restaurant businesses.   As I have been reading there are some very interesting facts that I would like to share with you.  All of these data points were found on Marketing Charts.

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Tags: Loyalty Marketing, Tecmark, Business/Branding

New C-Store Loyalty Results from NACs (plus subject line tips)!

Posted by Cathy Harms on Sun, Jun 08, 2014 @ 01:03 AM

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Tags: Loyalty Marketing

Daily Deals vs Loyalty Programs - What Influences Consumers?

Posted by Cathy Harms on Fri, Mar 28, 2014 @ 08:30 AM

Last week my blog shared some stats about millennials and their retail purchases.  This week I have some stats to share for our restaurant clients.  Check out this chart from Marketing Charts.

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Tags: Loyalty Marketing, Tecmark

10 Tips to Help Your C-Store Compete!

Posted by Cathy Harms on Mon, Mar 24, 2014 @ 09:43 PM

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Tags: Loyalty Marketing, Customer Experience