Krista Lessard

Recent Posts

C-Stores: How to Leverage Your Location

Posted by Krista Lessard on Wed, Nov 18, 2015 @ 09:01 AM

Consumers that shop at convenience stores have needs that vary based on where they are shopping. General Mills recently conducted a survey of 3,198 convenience store food and beverage shoppers, age 18-64 to learn more about the usage and wants of urban, suburban, and rural convenience store customers.

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Tags: Convenience Stores

C-Stores: 8 Marketing Considerations for 2016

Posted by Krista Lessard on Mon, Nov 16, 2015 @ 11:45 AM

Your number one goal as a convenience store should be to bring customers inside your store. The margins just aren't big enough at the pump; the inside is where your real opportunity lies for profit. So what should you focus on in your marketing strategies in order to effectively bring consumers into your store on a regular basis? Here are 8 things we've picked for you to consider in your 2016 marketing strategy.

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Tags: Convenience Stores

Meet Our Senior Customer Advocate: Kim Agudo

Posted by Krista Lessard on Mon, Nov 09, 2015 @ 08:22 AM

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Tags: Tecmark

6 Reasons Your Rewards Program is Failing

Posted by Krista Lessard on Tue, Nov 03, 2015 @ 10:25 AM

You decide you want to implement a loyalty program. Everyone else has one. You spend time implementing the program and can't wait to see the results. Then, your program falls short. Here are 6 reasons your loyalty rewards program is failing:

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Tags: Loyalty Marketing, Convenience Stores

A Halloween Guide for Convenience Stores

Posted by Krista Lessard on Sun, Oct 25, 2015 @ 10:06 AM

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Tags: Convenience Stores

7 Facts About Millennials - and Why it Matters for C-Stores

Posted by Krista Lessard on Fri, Oct 23, 2015 @ 09:59 AM

The Millennial generation includes those ages 18-34. Here's what we know about the generation: they love texting, hate talking on the phone, and they don't drive as much as older demographics do. The most important thing we know about Millennials is that they look at convenience stores as a destination for quality food at a low price.

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Tags: Loyalty Marketing, Convenience Stores

C-Stores: How to Increase Your Customer's Average Spend

Posted by Krista Lessard on Fri, Oct 16, 2015 @ 11:02 AM

As a convenience store, it's not only important to have a high volume of customers, but you want those customers to spend as much as possible at every visit. Often times, customers will fill up at the pump and leave or stop in the store for just one item. These are common missed opportunities at convenience stores that can easily be fixed. Here are just a few ways that you can increase sales per customer:

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Tags: Convenience Stores

Top 5 Best Selling Convenience Store Items

Posted by Krista Lessard on Tue, Oct 06, 2015 @ 09:40 AM

According to Standard Examiner, about 160 million people a day visit a convenience store. With so many people visiting c-stores daily, what are they buying? Based on research done in Utah, here are the top five items purchased most often in convenience stores, according to Standard Examiner.

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Tags: Convenience Stores

Meet our Chief Technology Officer: Ron Stephenson

Posted by Krista Lessard on Fri, Oct 02, 2015 @ 08:32 AM

 

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Tags: Tecmark, Business/Branding

How Much Does a C-Store Loyalty Program Cost?

Posted by Krista Lessard on Fri, Sep 18, 2015 @ 08:12 AM

One of the questions we get asked the most in our industry is how much a c-store loyalty program costs. This can be a difficult question to answer on the spot. The price of a loyalty program depends on several factors that specifically pertain to the business in question. Here are just five main factors that the price of a loyalty program can depend on:

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Tags: Loyalty Marketing, Convenience Stores