Laura Miller

Recent Posts

Millennials are bringing new ideas to management

Posted by Laura Miller on Mon, Sep 26, 2016 @ 10:00 AM

 

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Tags: Business/Branding

Are you using Millennials to your advantage?

Posted by Laura Miller on Mon, Jun 20, 2016 @ 03:28 PM

Does your online marketing strategy take millennials into account? If not, then you’re missing out on a lot of powerful, revenue-producing potential.

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Loyalty Learning

The Evolution of Loyalty Programs

Posted by Laura Miller on Thu, Nov 12, 2015 @ 09:16 AM

Loyalty programs have been an effective method of marketing for most businesses that adapt it. The concept of loyalty has been used in business for over 200 years. Here is a timeline of what we know to be the evolution of loyalty throughout the years.

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Tags: Loyalty Marketing

How to Attract the 4 Types of C-Store Shoppers

Posted by Laura Miller on Fri, Oct 30, 2015 @ 10:14 AM


General Mills recently compiled an infographic, posted by NACS, based on shopping habits, preferences, and demographics, that breaks down the four different categories of convenient store shoppers.

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Tags: Convenience Stores

How to Attract Teens to your C-Store

Posted by Laura Miller on Tue, Oct 27, 2015 @ 12:24 PM

There are almost 27 million teenagers in the U.S today. About $258.7 billion is spent annually on products bought for them and by them. Today's teens are likely to become tomorrow's most powerful customers. These days, you will often find them frequenting convenience stores looking for snacks and low prices. As a convenience store owner, you can use knowledge about teen spending habits in order to better attract them to your c-store.

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Tags: Convenience Stores

Consumers Expect Healthier Food at C-Stores

Posted by Laura Miller on Fri, Oct 09, 2015 @ 07:50 AM

According to the latest issue of NACS magazine, an increasing number of consumers are looking to convenience stores to provide healthy food options. About two-thirds of c-store shoppers strongly desire their favorite store to carry a variety of natural and healthy food products, such as:

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Tags: Convenience Stores

The 4 Kinds of Convenience Store Shoppers

Posted by Laura Miller on Wed, Sep 30, 2015 @ 07:50 AM

There have been a great many studies done on the demographics that frequent convenience stores. We know facts about the shoppers but let's look at how they shop and why. Age, gender, location, and ethnicity are important in some regards, but many of customers' habits and reason's for shopping will spill over the lines of these demographics.

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Tags: Convenience Stores

7 C-Store Merchandising Best Practices from Pump to Register

Posted by Laura Miller on Wed, Sep 23, 2015 @ 12:13 PM

With fuel sales steadily dropping, it is becoming more and more important to bring as many customers inside your convenience store as possible and to entice them to purchase. Marketing yourself as a quick place to grab fuel and go is not enough. Customers need to know that your location is not only the most convenient place to fuel up, but also the best place to grab lunch, a snack, or any other odds and ends they might need to pick up. We've compiled a list on the best ways to merchandise to encourage your customers to enter your store and purchase.

 

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Tags: Convenience Stores

Gas Station Cleanliness: Go the Extra Mile at the Pump

Posted by Laura Miller on Sun, Sep 20, 2015 @ 08:38 AM

According to a study by Kimberly-Clark, pump handles at gas stations are one of the filthiest surfaces that people touch on a regular basis, worse than even escalator handrails, ATM buttons, and parking meters. In the last year, many gas stations throughout Florida have found a way to combat this issue by providing complimentary “U-gloves” for their fueling customers. The gloves are kept in a dispenser that is attached to a gas station pump and made available to customers free of charge. So far, there have been many benefits found from this simple practice.

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Tags: Customer Experience, Convenience Stores

5 Strategies to Start Reaching Millennials

Posted by Laura Miller on Thu, Sep 03, 2015 @ 10:28 AM

A lot of emphasis is put on reaching America’s Millennial generation, and rightly so. According to Time, “Roughly 80 million American millennials spend $600 billion annually, and by 2020, it’s expected this generation’s spending will hit $1.4 trillion per year, or about 30% of all retail sales.” Millennials love to shop, but it can be difficult to capture their attention. Chain Store Age offers some strategies to reach this upcoming generation.

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Tags: Loyalty Marketing, Customer Experience, Business/Branding