Meghan Murphy

Recent Posts

What Customers Want in a C-Store Loyalty Program

Posted by Meghan Murphy on Tue, Jul 11, 2017 @ 01:05 PM

How can you create a loyalty program that your customers will want to sign up for? General Mills Convenience & Foodservice conducted a research project entitled "The Lowdown on loyalty Programs in C-Stores"The research project focused on identifying ways that c-store retailers can build programs that resonate with their shoppers. One of the questions asked was: "What makes an effective C-Store Loyalty Program?" Customers' answers were put into three categories: easy sign up, worthwhile for the customer, and fun and engaging for the customer.

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Tags: Loyalty Learning

Making Loyalty FUN!

Posted by Meghan Murphy on Mon, Jun 26, 2017 @ 04:56 PM


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Tags: Convenience Stores

Millennial's Eating Habits

Posted by Meghan Murphy on Mon, Jun 12, 2017 @ 11:08 AM


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Tags: Convenience Stores

Millennials and The Digital Age of Loyalty Programs

Posted by Meghan Murphy on Wed, May 24, 2017 @ 12:41 PM

Millennials have grown up during a time of incredibly rapid changes in technology. Being born in 1993, I can remember having dial up internet in elementary school, and by middle school I had a device in my hands the size of a poptart that gave me instant access to my friends, the latest music and basically the world. Millennials have grown up with technology so much so that new changes are exciting and completely normal to us. It may seem like Millennials are checking out of real life by being on their phones constantly checking different social media platforms, but if you look closely, the true motives of a Millennial are to connect and be part of a community. 

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Tags: Customers/Segments