Did you know that nearly 30 percent of customers say they would NOT be loyal to a brand if it wasn’t for the loyalty program?
If you think the emails you send to and receive from your customers, vendors, and others are free from prying eyes – think again. Even some of the most popular email providers might not keep your content safe from a curious snooper.
Why would customers come back if a business doesn’t act like they want them back? Well, most customers wouldn’t make a second appearance unless they are given reasons. A successful business must offer a quality product but even a great product isn’t quite enough in this day and age. No matter how big a company or how loyal its consumers are, business owners and managers are constantly working to nurture those customer relationships in order to have continued growth. The nice thing is that communication doesn’t have to cost a lot.
When done right, an up-to-date email list can do wonders for bringing customers back to your store. Whether you are a restaurant, retail, convenience, or a service oriented store, every email subscriber counts! So, make sure your content is effective and actionable. Your email can out-perform more costly ways to communicate and advertise to your customers.
During last week’s MPMA (MN Petroleum Marketers Association) Convention and Trade Show, I ran across a copy of Convenience Store Decisions near the front of the exhibit hall entrance. In it, I read a story about the evolution of loyalty programs.
The Tecmark team just finished up the Minnesota Petroleum Marketers Association (MPMA) 91st Convention and Trade Show in St. Paul, MN.
After months of development, Tecmark is excited to introduce yet another innovative technology for its Simpli merchants: the Simpli iPad app.
Even an event like the 2014 Grammy Awards can’t seem to prevent people – yes, even celebrities who get to walk the red carpet – from taking a peek at their cell phones.
You’ve likely had a little time since the Thanksgiving and Christmas holidays to really take stock of what promotions worked and didn’t work for your business in 2013. Perhaps you even noticed yet another spike in success from online or mobile platforms you’re using to communicate with your customers. If that’s the case, you aren’t alone. It’s time to put that good information to use and make the very best of another big shopping day during the year: Valentine’s Day.
According to a survey conducted by BIGinsight for the National Retailers Association, the sales forecast for Cupid’s ’13 holiday was $18.6 billion (with a “b”). The survey showed an average of $130.97 spent on per person pampering.