Rachel Vickrey

Recent Posts

Have you seen the new Loyalty Report?

Posted by Rachel Vickrey on Mon, Jun 16, 2014 @ 11:14 AM

Did you know that nearly 30 percent of customers say they would NOT be loyal to a brand if it wasn’t for the loyalty program?

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Tags: Loyalty Marketing, Tecmark, Business/Branding

Are the emails you send your customers safe from prying eyes?

Posted by Rachel Vickrey on Thu, Jun 05, 2014 @ 04:09 PM

If you think the emails you send to and receive from your customers, vendors, and others are free from prying eyes – think again. Even some of the most popular email providers might not keep your content safe from a curious snooper.

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Tags: Loyalty Marketing, Tecmark, Business/Branding

Top 5 reasons why a loyalty program will grow your business

Posted by Rachel Vickrey on Mon, Jun 02, 2014 @ 01:00 AM

Why would customers come back if a business doesn’t act like they want them back? Well, most customers wouldn’t make a second appearance unless they are given reasons. A successful business must offer a quality product but even a great product isn’t quite enough in this day and age. No matter how big a company or how loyal its consumers are, business owners and managers are constantly working to nurture those customer relationships in order to have continued growth. The nice thing is that communication doesn’t have to cost a lot. 

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Tags: Loyalty Marketing, Tecmark

13 Simple Ways to Grow Your Customer Contact List

Posted by Rachel Vickrey on Sun, Apr 27, 2014 @ 10:01 PM

When done right, an up-to-date email list can do wonders for bringing customers back to your store. Whether you are a restaurant, retail, convenience, or a service oriented store, every email subscriber counts! So, make sure your content is effective and actionable. Your email can out-perform more costly ways to communicate and advertise to your customers.

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Tags: Loyalty Marketing, Tecmark, Customer Experience

What are the secrets of a successful loyalty program?

Posted by Rachel Vickrey on Fri, Apr 11, 2014 @ 03:58 PM

During last week’s MPMA (MN Petroleum Marketers Association) Convention and Trade Show, I ran across a copy of Convenience Store Decisions near the front of the exhibit hall entrance. In it, I read a story about the evolution of loyalty programs.

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Tags: Loyalty Marketing, Tecmark

Trade shows: Don't call it quits at exhibition hall close

Posted by Rachel Vickrey on Mon, Apr 07, 2014 @ 01:54 PM

The Tecmark team just finished up the Minnesota Petroleum Marketers Association (MPMA) 91st Convention and Trade Show in St. Paul, MN. 

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Tags: Loyalty Marketing, Tecmark, Events

Simpli merchants can enjoy Tecmark's latest free feature: iPad app

Posted by Rachel Vickrey on Mon, Mar 10, 2014 @ 10:49 AM

After months of development, Tecmark is excited to introduce yet another innovative technology for its Simpli merchants: the Simpli iPad app.

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Tags: Loyalty Marketing, Tecmark

Restaurants and retailers see mobile marketing as key for growth

Posted by Rachel Vickrey on Fri, Feb 28, 2014 @ 10:54 AM

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Tags: Loyalty Marketing, Tecmark

Reach your best customers anytime

Posted by Rachel Vickrey on Thu, Jan 30, 2014 @ 06:16 PM

Even an event like the 2014 Grammy Awards can’t seem to prevent people – yes, even celebrities who get to walk the red carpet – from taking a peek at their cell phones.

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Tags: Loyalty Marketing, Tecmark, Customer Experience, Events

Prepare for the next big holiday – Valentine’s Day

Posted by Rachel Vickrey on Tue, Jan 21, 2014 @ 05:09 PM

You’ve likely had a little time since the Thanksgiving and Christmas holidays to really take stock of what promotions worked and didn’t work for your business in 2013. Perhaps you even noticed yet another spike in success from online or mobile platforms you’re using to communicate with your customers. If that’s the case, you aren’t alone. It’s time to put that good information to use and make the very best of another big shopping day during the year: Valentine’s Day.

According to a survey conducted by BIGinsight for the National Retailers Association, the sales forecast for Cupid’s ’13 holiday was $18.6 billion (with a “b”). The survey showed an average of $130.97 spent on per person pampering.

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Tags: Loyalty Marketing, Tecmark, Business/Branding, Events