Basics of Loyalty Program Design - Part 1

Posted by Hadley Nichols on Thu, Sep 23, 2021 @ 10:59 AM

 

Depositphotos_268865028_s-2019Here at Tecmark, we take a collaborative approach to loyalty program design with our clients. Each new client joins us on a kick-off call with our customer success specialists to brainstorm, get questions answered, and learn about our best practices. Our main goal is to enable your success by designing a program unique to your business and customers. A question that comes up a lot is: “What do you recommend for my program?” We get it. Loyalty programs can be either very simple or extremely complicated. At Tecmark, we find that goldilocks zone that is just right for each client. We believe there are four basic pillars that are essential to a successful loyalty program design. Here are a few details on the first two basics for our design.

Clubs

95% of our clients offer a virtual punchcard club program. The biggest club by far is a Coffee Club, followed by a Fountain Drink Club, and coming in at a distant third is Energy Drink Clubs. However, we like to challenge our clients to think of an item that makes them unique among their competitors or region. Do you offer fresh baked cookies? Make a cookie club! Sell killer sub sandwiches? Start a club! If it’s something that elevates your store to a destination among your customers and makes you a special part of their day, then find a way to reward them in meaningful ways.

Discounts on In-Store Merchandise

Driving business from the pump to the store and increasing your sales is what we do at Tecmark. So it’s only natural that we have ideas on how discounts on in-store merchandise can work for you.

First, you’ll want to make your discounts exclusive to your loyalty club members. For example, don’t offer a 2 for $3 snack special to everyone—offer it only to your loyalty members and then make it easy to become a member right on the spot with Tecmark’s text-to-enroll feature so they won’t miss out on that deal.

Secondly, keep your discount offerings fresh. Nobody likes monotony, but it can be hard to devise fresh ideas all of the time. That’s where your Tecmark account manager can come to the rescue! We work with dozens of clients and have seen how a variety of discounts in all shapes and sizes perform. If you ask, your dedicated account manager will have more than a few suggestions to freshen up your discount program with ideas that will delight your customers.

These were just some brief thoughts on two essential areas of our loyalty program. In the coming weeks, we will provide further insight on the remaining areas and highlight even more ways Tecmark can bring a successful loyalty program to life for you and your customers. Contact us today to see how our collaborative, customized approach to loyalty can enhance your success today!



Tags: Loyalty Marketing, Tecmark, Convenience Stores, Rewards Program, convenience store rewards