Having just finished a blog series regarding the questions to ask before you start your customer rewards program I thought it would be a good time to talk about our most recent white paper "Ten Tips for Customer Rewards Program Success" written by Cathy Harms, Tecmark’s VP of Marketing. Cathy’s white paper gives you the tips you need after you decide to implement a rewards program or revive your existing rewards program. Starting a new rewards program doesn’t need to be difficult, but it does require forethought. Often times it involves an entire culture change in your business.
Tip # 10 – Define Success
Before you start your rewards program think about what your specific goals are. Decide what is most important to you.
- Are you looking to increase your revenue?
- Attract more customers?
- Increase your current customer’s visits?
Whatever your goal is you need to first define where you are by gathering starting statistics. Once you have your starting point and your goal, you can put together your plan for rewards program success.
Let’s say your goal is to increase revenues by 20%. You need to figure out what actions are required to achieve that goal. How many customers does that mean? How much more do they need to spend or visit? Then start sending communications, enrolling new members and tracking your results. A well-executed loyalty rewards program will deliver results as long as you know where you started and consistently track your activity.
If you are interested in learning more tips for customer rewards program success click the button below to download the white paper.
When you are ready to start rewarding your customers and increase your revenue be sure to check out Tecmark’s web-based marketing and loyalty tool Simpli. Rewarding and communicating to your customers doesn’t need to be costly or difficult which is why we developed Simpli for small to medium sized businesses.