I just attended the Annual Meeting for Twin Cities Habitat for Humanity. John Bergstrom, who is a member of Tecmark’s board, was the keynote speaker. In attendance were all the large corporations who give so generously both with money and thousands of volunteers. Rather than featuring the large corporations, our company Tecmark was mentioned as one of several small businesses that have been dedicated and loyal to Habitat for Humanity for over 10 years.
Ten years ago John was on the board for Habitat. He realized the huge impact that building a house has on a family and on the community. He also noticed it wasn’t so easy for smaller businesses to participate. As an active member of the Twin Cities entrepreneurial community, John started the Entrepreneurs House. This house would be built each year by many small businesses working together. In 2003 there were 15 companies with 100 volunteers and the ability to only finish a “partial house”. By 2012 we had 50 companies and 500 volunteers who completed an entire house. Of those 50 companies, Tecmark is one of 6 companies that have participated in the Entrepreneurs House all 10 years. Talk about loyalty.
Any employee who has been involved has always learned new construction skills and leaves the project with a sense of accomplishment. We often meet the families who will be living there because they are also working on the house with us. This is a great way for Tecmark and our employees to give back to the community.
What does this have to do with loyalty? Every business or non-profit wants to have customers or volunteers that are passionate about their business. Habitat builds that passion by:
- Providing a positive volunteer experience when we are onsite. The coordinators are patient and make the experience fun – even for those of us with limited construction skills.
- Communicating to the volunteers before, during and after the project.
- Celebrating the completion with a party for all volunteers and the family who is moving in.
Businesses can gain the same kind of loyalty using the same steps:
- Make every customer experience a positive one.
- Communicate to your customers the way they want (email or text).
- Celebrate when customers reach milestones by giving them a reward or special offer.
The basic tenants of loyalty work for both non-profits and for-profit businesses.
If your business is interested in participating in Habitat for Humanity, please contact www.habitat.org. If your business wants to implement a loyalty or customer rewards program, please visit www.simplimarketing.com or call me at 651-406-4444.