The past two days Tecmark exhibited at the MPM (Minnesota Petroleum Marketers Association) Show in St. Paul, MN. The show gave us an opportunity to talk with those in the c-store space about our new c-store loyalty solution and learn more about the challenges c-store owners face. Like most businesses c-stores are trying to stand out from their competition, increase revenue and increase the total amount customers spend. One of the ways to meet these objectives is a customer loyalty program.
Brent Harms, Tecmark’s CEO & Founder, presented Tuesday at a workshop titled “A Case Study – Drive More Traffic into Your Store with Rewards and Communications. “ During his presentation Brent asked questions to the audience to find out a bit more about how they are currently connecting with their customers. One of the surprises from the workshop is how few c-store owners actually have a list of their customers. Before you can start communicating to your customers you have to collect their information. Once you have started to collect your customers information you have the opportunity to connect with them by giving them rewards and sending them promotions which will drive more traffic to your business.
According to NACS Magazine's Economics of Loyalty Marketing article, overall loyalty of your customers impacts:
- 5% reduction in defection
- 3% increase in average ticket spend
- 5% increase in frequency of visits
During the workshop Brent shared more statistics as well as case studiesand ideas about c-store loyalty programs from our experience and research. If you are interested in a copy of the presentation, please send me an email at firstname.lastname@example.org.
Next week we will be traveling to Indianapolis for the M-PACT show to exhibit. If you are going to be at the show stop by Booth 259 to say hi and learn more about our customer loyalty solutions.