C-Store Loyalty Programs Help Drive In-Store Traffic!

Posted by Mike Anderson on Mon, May 22, 2017 @ 01:14 PM

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    There is one factor that drives the success of a c-store: their ability to bring customers into the store. There are a variety of different marketing strategies to get to the end result of a customer coming in the store and purchasing. Today I am going to focus on key activities for c-stores to drive traffic into the store. 


    C-stores have a captive audience when customers are filling up their cars with gas.  On average a customer is at the pump for 4 minutes and 26 seconds. During that time they are:

    • Watching the numbers on the pump
    • Staring off
    • Looking at their phone
    • Looking at pump signage
    • Watching the pump TV
    • Looking at the store signs for offers
    • Sitting in the car – looking at their phone  

    The c-stores tend to have the same specials at the pump, beverages or hot dogs. Even with all the marketing opportunities at the pump, the reality is:

    • 69% of consumers simply fill their tank and leave – never going into the store
    • 31% go into the store and the average basket is $4.82

    Just imagine if you could increase the number of customers coming in the store as well as basket? The revenue impact is huge and the profit is even larger.

     

    Tecmark has a simple all digital solution with to help c-stores communicate targeted promotions, drive teaffic in store and stay top of mind with their customers.

    There are various ways to help your business increase profits through promotions. The top 3 most effective ways to drive customers into your store:

  • Take advantage of the technology that your customers are using. Reach specific customers through targeted Text Promotions right to their phone.  

  • Have a good variety of products to meet the specific needs of your customers

  • Make sure your store is clean and welcoming

I wanted to share some c-store marketing results with you. This is what we have been seeing in the industry:

  • 98% of text messages are read within 15 minutes of sending
  • 25 - 35% of emails are opened
  • 5 - 15% come to the store to redeem the offer
  • 40 - 50% of text promotions are redeemed

Tecmark doesn't just want to give you the solution to run your rewards program, we want to help your program succeed.  Finding the right loyalty partner is integral to the success of your marketing efforts. Tecmark has over 15 years of experience in the loyalty industry and we are passionate about sharing that information with our clients. Check out our whitpaper The Ultimate Guide to C-Store Loyalty.  Schedule a demo today to learn more about how a Tecmark Loyalty Program will increase your profits and drive more customers in store.

Tags: Loyalty Marketing