It was great for our company to exhibit at the NACS show last week. The show was well attended and interest in our newly enhanced loyalty marketing solution was better than expected. We debuted our new iPAD App to use for enrollment and transactions in-store all connected to our new marketing solution SIMPLI®!
Below are some of my highlights from the show and thoughts on loyalty marketing in the c-store space:
- The show was full of educational sessions and keynote speakers that I was able to check out. There was a lot of talk about ongoing political efforts around swipe charges, with increasing optimism and results such as the lower debit fees. Many of the sessions were focused on in-store improvements including enhanced and expanded food options to loyalty marketing and strategic growth.
- The keynote speakers were great from Chip Conley’s session about culture and the customer, employee, and investor pyramid; to Hillary Clinton’s keynote, and, as always, a great “Ideas 2 Go” showcasing several innovative c-store retailers. The big theme was expansion and improvement of the in-store experience from food and restaurants to a unique craft beer concept.
- Loyalty and marketing continue to gain popularity as operators look to new and more effective ways to incent and reward their customers. Rewarding customers can create an up-tick in their business from and give those customers the incentives to go in-store to increase spend on more profitable items. There appears to be less focus on gas discounts as that concept is very saturated in the industry.
- If you either operator c-stores or provide solutions to the industry, you would gain great insights and build new contacts by attending the show. The exhibit hall alone can take days to see with everything that you can imagine used or sold at a c-store on display. In fact, the NACS show is the largest buying show in the US. Pretty impressive.
At Tecmark we are more encouraged than ever in delivering our loyalty marketing solutions and expertise to the c-store space. The c-store industry has the dynamics and scale to benefit greatly from targeted and innovative loyalty solutions. Even the basic need of knowing who you customers are by name is missing at most c-stores. Look at that to change over the next several years as the c-store operators expand and enhance their loyalty marketing initiatives.
Founder & CEO