Top 5 reasons why a loyalty program will grow your business

Posted by Rachel Vickrey on Mon, Jun 02, 2014 @ 01:00 AM

Why would customers come back if a business doesn’t act like they want them back? Well, most customers wouldn’t make a second appearance unless they are given reasons. A successful business must offer a quality product but even a great product isn’t quite enough in this day and age. No matter how big a company or how loyal its consumers are, business owners and managers are constantly working to nurture those customer relationships in order to have continued growth. The nice thing is that communication doesn’t have to cost a lot. 

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ONE

Reaching customers through email and text are great ways to bring customers back to your store. According to VentureBear, the open rate of text promotions/offers is more than 90%! Texts are read within minutes, making it a great way to spark an immediate interest in sales and same-day promotions.

TWO

Customers who choose to communicate by text and email are usually very particular when it comes to the loyalty programs they show an interest in and choose to participate. If they do participate, rest assured they are very interested in what you offer as a business. Plus, tech savvy customers are much more engaged than the average customer and can end up being a brand or product cheerleader for your business. Reward them for their efforts! 

THREE

Engage your customers and create communication that involves conversation or feedback. Whether it’s on or offline, company-led or customer-led, engagement gives you the opportunity to learn more about your customers and evolve your brand. Listening to your customers allows you to make the necessary advancements in what you offer to keep them on board.

FOUR

Have you looked into print or radio advertising lately? The high price of such advertising deters many small business owners. A loyalty program using text and email will bring customers back to your store. Starting at just $100 a month, Simpli can take care of all that for you. From customized templates for email promotions and piece-of-cake online or in-store enrollment to an API that works with an online store and promo tracking capabilities, Simpli offers a great all-in-one solution for your business.

FIVE

According to Forbes, providing rewards around engagement encourages users to come back benefiting a business far beyond a tangible purchase while also benefitting the customers with a tangible reward. This tactic creates the much sought-after customer loyalty, providing a long-term financial benefit to the business by creating customers who keep coming back. Happy customers. Happy business owners. It’s a win-win for all! 

Tags: Loyalty Marketing, Tecmark