Are the emails you send your customers safe from prying eyes?

Posted by Rachel Vickrey on Thu, Jun 05, 2014 @ 04:09 PM

If you think the emails you send to and receive from your customers, vendors, and others are free from prying eyes – think again. Even some of the most popular email providers might not keep your content safe from a curious snooper.

transparency report

According to a Google Transparency Report made public on Tuesday, some of the most well-known offenders for lax transport security (fewer than 1%) include Constant Contact and Groupon for inbound emails, and Comcast for outbound.

   See UPDATE below.

How is this possible? Encryption. Well, the lack thereof.

More and more email providers are trying to combat this issue by using encryption with Transport Layer Security (TLS) when sending and receiving messages. The catch is both sender and receiver need to use a secure connection for messages in transit.

The good news is that TLS is being adopted as the standard for secure email making it more difficult for eavesdroppers to view, according to Google. The result will be an increasing percentage of both inbound and outbound encrypted emails.

Top performing domains include Amazon’s marketing email service for inbound and for outbound.

According to the report, the amount of encrypted outbound emails increased from 39% on Dec. 11, 2013 (the first day shown on the report) to 71% on May 30, 2014. For inbound emails, the percentage also increased from 27% to 49% on the same respective dates.

Take into strong consideration the company you plan to partner with for your email communications with clients, vendors, and more. Staying ahead of the game is important to help keep your customers’ information and your business’ information safe.

Have questions? We're here to help!


UPDATE: Just hours after Google’s report was made public earlier this week, Comcast announced it would begin scrambling customers’ email. According to the Wall Street Journal, “Comcast spokesman Charlie Douglas said the company is testing encryption and would begin using it more broadly on customers’ email ‘within a matter of weeks’.”

Tags: Loyalty Marketing, Tecmark, Business/Branding