The Millennial generation needs to be targeted with SMS marketing due to their reliance on mobile phones. Significantly more Millennials than members of any other generation use their phone for texting. Of those who said they sent a text message by phone in the past 24 hours, the typical Millennial sent or received 20 texts in that period, compared with a dozen for a Gen X and five for a Baby Boomer.
Millennials are defined as those born after 1980 and they say their generation is defined by technology. Gen Xers also say their generation is defined by technology, but they are born between 1965 and 1980. Baby Boomers are born between 1946 and 1964 and say their generation is defined by their work ethic. The Silent Generation feels they are defined by the Depression and WWII, since they were born between 1928 and 1945.
41 percent of Millennials say they have only a cell phone and no landline, compared to 24 percent of Gen Xers, 13 percent of Baby Boomers and 5 percent of the Silents. Millennials are more likely than older Americans to treat their cell phones as a necessary and important appendage. Many even bring their cell phones to bed, with 83 percent of them saying they have placed their cell phone on or right next to their bed while they sleep, compared to 68 percent of Gen Xers, 50 percent of Boomers and 20 percent of the Silents.
88 percent of Millennials use their phones to send or receive text messages, compared to 77 percent of Gen Xers, 51 percent of Boomers and 9 percent of those in the Silent generation. Four out of five Millennials said they sent or received text messages in the past 24 hours, compared to 63 percent of Gen Xers, 35 percent of Boomers and 4 percent of the Silent generation. These statistics are important! If you are sending Millennials text messages about your business, they are receiving them and most likely reading them within just minutes.
And within the Millennial generation, there are a notable number of power-texters, with 25 percent saying they sent more than 50 messages in the previous 24-hour period. Only 24 percent of Millennials and Gen Xers get most of their news from newspapers. In contrast, TV is the "primary" news source for 76 percent of Baby Boomers and 82 percent of the "Silent" generation.
Stats by NBC News.