Having a hard time reaching your customers? You may not be leveraging mobile as much as you should.
Mobile traffic has now surpassed desktop computers and is only expected to grow as more and more consumers continue to purchase smartphones and tablets to stay connected. The increase of mobile devices has also changed the habits of consumers. According to data from JBH Marketing & Smart Insights, the percentage of time spent on a mobile app in 2015 was 86 percent and now 79 percent of smartphone users say they use apps almost every day. That’s something you might want to keep in mind the next time your company discusses whether or not to launch a mobile app.
More importantly, the increase in mobile usage is affecting purchasing behavior. According to JBH, about 90 percent of mobile users do research and price comparisons on their mobile devices before making a purchase. Keeping this in mind, you’ll want to make sure your website has plenty of information, testimonials and reviews so your visitors can do plenty of research without ever having to leave. You’ll also want to incorporate the following mobile strategies to effectively win over customers.
Optimize your site for mobile
What does your website look like to consumers? You’ll want to regularly test it to make sure it is the best experience possible. Incorporate a responsive design to ensure your text and images will scale appropriately so none of your elements will be too big or too small.
Make emails mobile-friendly
More consumers are now viewing emails on mobile devices than ever before. In fact, there are several studies that show people are more likely to read and respond to emails on their smartphone than on a desktop computer or laptop. To accommodate for the massive influx of mobile email readers, you’ll want to make sure you have a short, attention-getting subject line, light copy in the body of the email and a clear call-to-action.
Build your fan base
While customers are interacting with your website, create opportunities that will allow them to continue to engage with your brand. You can do this by embedding social media sharing buttons, offering giveaways and contests, and gating free content by asking for names and email addresses first. These activities will enable you to create a massive group of fans that will talk about your brand much longer than just a few seconds on your website.
Implement a mobile-friendly loyalty rewards system
Want to get your current and potential customers excited about your products and services? Offer them perks that can be easily viewed and accessed via mobile through a mobile-friendly loyalty rewards system. If you’re looking for a rewards program, we can help design one that uniquely works best for your business. You can also enroll customers easily through our TextSimpli service.
Which one of these mobile strategies have you implemented in your business? Leave a comment below and let us know.