Maintaining a consistent customer stream through the doors of your convenience store requires various marketing techniques and that will build repeat business.
The products you carry should appeal to various types of customers. In a 2012 study conducted by the National Association of Convenience Stores, top categories included gas, candy, gum and soda. Other top sellers mentioned were deli food items, lottery tickets, beer, ice cream and sports drinks.
Promotions through Social Media
Promotions using various social media platforms such as Facebook and Twitter help build brand awareness while expanding your overall market reach. By utilizing these digital marketing channels you are able to take advantage of the power of social media by giving your existing customers a reason to come back while enticing new customers to stop by your store.
Make sure your promotions have a value proposition by offering specials to people who follow your store on Twitter or like you on Facebook. Give them a reason to act or a call to action. Examples include offering a discount during a happy hour promotion on fountain drinks or a BOGO on a certain candy or food item for people who like or share your page.
Mobile Text Promotions
According to a report on smartphone ownership published on the website digitalgov.gov/U.S smartphone penetration is now approaching 80%. Since 2013, the rate has gone from 65% to 75% in 2014 and 79% in 2015. More than 93% of 18-34 year olds have smartphones now, and more than 58% of those older than 55 have them as well. Marketing via mobile gives you the ability to reach a large customer base instantly. You can tailor your messaging via text by promoting specific products of your choosing.
Short Message Service (SMS) text messages have an open rate of 98 percent. According to Aine Doherty at Business2Community. “No other marketing tool can offer a similar rate, making SMS Marketing one of the most effective ways to get your message to your customer,” Doherty argues. “In contrast email marketing reports a 22 percent open rate, which significantly reduces your chance of success.”
Loyalty programs reward your best customers by providing them an incentive to keep coming back to your store. One way to build loyalty at your store is to offer coupons or a percent off their favorite items, or special member only promotions such as birthdays or an anniversary. Loyalty programs help build relationships with customers and can turn them into advocates for your brand.
With so much competition in today’s marketplace, you can’t afford to lose customers to businesses that offer similar products and/or services as you do. Creating a growing loyal base of customers is crucial and while the steps above can help, it can still be complicated to do it right. The best thing to do is to utilize a platform that will help provide you with the best opportunities to foster loyal customers. Tecmark's Loyalty Marketing solutions offer a wide range of services from our Simpli Rewards platform to help you design and operate a worry-free and successful rewards program. Click below to request a demo today.