Increasing traffic in your convenience store requires various marketing techniques and that will help you build repeat business.
The products you carry should appeal to various types of customers. In a 2015 study conducted by the National Association of Convenience Stores, top in-store categories include tobacco, food service items, packaged beverages, candy and beer.
Promote items through Social Media
Promotions using various social media platforms such as Facebook and Twitter help build brand awareness while expanding your overall market reach. By utilizing these digital marketing channels you are able to take advantage of the power of social media by giving your existing customers a reason to come back while enticing new customers to stop by your store.
Make sure your promotions have a value proposition by offering specials to people who follow your store on Twitter or like you on Facebook. Give them a reason to act or a call to action. Examples include offering a discount during a happy hour promotion on fountain drinks or a BOGO on a certain candy or food item for people who like or share your page.
According to a report on smartphone ownership published by the Pew Research Center over three-quarters of Americans own a smartphone. More than 93% of 18-29 year olds have smartphones now, and more than 74% of those older than 50 have them as well. Marketing via mobile gives you the ability to reach a large customer base instantly. You can tailor your messaging via text by promoting specific products of your choosing.
Text messages have an open rate of 98 percent. According to Mobile Marketing Watch. “No other marketing tool can offer a similar rate, making texting one of the most effective ways to get your message to your customer,” Doherty argues. “In contrast email marketing reports a 22 percent open rate, which significantly reduces your chance of success.”
Loyalty programs reward your best customers by providing them an incentive to keep coming back to your store. One way to build loyalty at your store is to offer coupons or a percent off their favorite items, or special member-only promotionsoffered on birthdays or an anniversary. Loyalty programs help build relationships with customers and can turn them into advocates for your brand.
Creating a growing loyal base of customers is crucial and while the steps above can help, it can still be complicated to do it right. The best thing to do is to utilize a platform that will help provide you with the best opportunities to foster loyal customers. At Tecmark, we are passionate about helping businesses succeed by connecting with their customers. Whether you are looking to reach more customers via our All Digital TextToEnroll communications tool, or launching a fully customized rewards program, Tecmark has the solution you are looking for. We are there to help you every step of the way with dedicated account managers and real time reporting. Contact us today for a demo of our Tecmark Loyalty Program.