There are almost 27 million teenagers in the U.S today. About $258.7 billion is spent annually on products bought for them and by them. Today's teens are likely to become tomorrow's most powerful customers. These days, you will often find them frequenting convenience stores looking for snacks and low prices. As a convenience store owner, you can use knowledge about teen spending habits in order to better attract them to your c-store.
Where else are teens shopping besides your convenience store?
Looking at the other places teens are attracted to can give you ideas to attract them to your store. According to a report by investment bank and asset management firm Piper Jaffray Cos., Starbucks is the favorite restaurant brand among teens.
By enhancing your coffee program or offering a comfortable place to sit, sip, and snack, you have the potential to redirect their traffic to your store. By offering them ways to customize their drinks, you can give them the ability to recreate their favorite Starbucks beverage for a lower price.
Chipotle, Chick-fil-A, McDonald's, and Panera Bread all made it onto the list as well. Their main priority is often price, which makes convenience stores a good alternative when they don't want to pay restaurant prices.
Teens don't often frequent grocery stores. This is mostly because they usually don't have a need to get snacks for more than themselves. They look for instant gratification, so c-stores and quick service restaurants are their main go-to's.
There is some concern about the junk food at convenience stores contributing to teen and child obesity, so consider offering healthy snack options as well.
Time will tell how powerful the next generation of spenders will be, but what about today's most powerful spenders? Studying Millennials gives us the best idea of what to expect from the next generation as technology surges further forward.
Download our whitepaper that goes into detail on Millennials, their spending habits, and the best ways to market to them as a convenience store.