One of the most challenging parts to managing a business is getting people to keep coming back. With so much competition out there nowadays, especially online, customer retention can be very difficult. What you need is to offer the right mix of incentives and perks that are convincing enough to get consumers to shop at your store. Consider the following three things that will peak your customers’ interest:
Offer a sale
Who doesn’t love a good deal? If you advertise a great sale that’s too hard to pass up, people will come. For example, on Black Friday, millions of shoppers visit brick-and-mortar stores because the deals and doorbusters appear to be better than everywhere else. While not every day can be Black Friday, you still can offer unbeatable deals throughout the year. Consider offering sales around every holiday or special occasion. Also, come up with unique sales at slower times of the year to attract more customers.
Offer something for free
Want to be more competitive with other sales and offers on products similar to yours? Consider offering a buy one, get one free deal or offering a free product or service after a certain number of purchases. Deals like these will motivate customers to keep coming back for other free items when they are available.
Start a loyalty rewards program
Curious how you can offer sales, free products and other perks in the most effective way possible? You should implement a loyalty rewards program. It is a great way to target, engage, reward and retain your customers. Loyalty programs have also been proven to boost growth and are actually not as expensive as you may think. Plus, they make it more fun for your customers to shop for your products and services. Rewards programs are also the easiest way to capture customer names and purchase data that can than be used to effectively communicate offers.
Are you interested in learning more? We've answered the biggest questions about rewards programs in our free whitepaper, "8 Questions to Ask Before Starting a Loyalty Program". Click below to download!