Loyalty Rewards 101: Four Main Types of Loyalty Programs

Posted by Mike Anderson on Tue, Aug 08, 2017 @ 09:51 AM

Our blog series Loyalty Rewards 101, is all about exploring the latest research on loyalty rewards programs, and helping you understand exactly how a Tecmark Loyalty Rewards Program can benefit your C-stores! This week we are breaking down the four main types of loyalty programs.

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Understanding the different types of loyalty programs available to you can help you decide what is best for your C-Store.

Here is a break down of each one:

Discount Program

  • Fuel Rollbacks
  • Usually applies instant benefits to customers during check out
  • Customers feel instant gratification
  • Easy program for customers and business

Rebate/Cashback Program

  • Allows customers to earn a discount in a specific dollar amount from prior purchases
  • Often a percentage of the total spend within a period of time
  • Usually a gift certificate in order to drive customers in store
  • Customers feel like they are accruing value

Frequency/Club or Punch Card Programs

  • Digital punch card program prevents fraud & is easily tracked 
  • Easy for customers to understand
  • Rewards customers for things they regularly buy

Points Program

  • Points are used as currency in order for customers to keep track of their rewards
  • Earn points based on amount spent with the company
  • Can have different point tiers to reward your best customers & increase additional spend 

 

A Tecmark Loyalty Program is designed to fit your needs! 

 

Why Tecmark?

All Digital Rewards Program

Instant Activation

SKU Based Text & Email Promotions

Real Time Reporting & Analytics

Flat Monthly Fee

No Equipment to Buy

Fully Customizable Program

 

Tecmark wants to help you get started on planning your perfect loyalty rewards program today! Contact us to request a demo, download our whitepapers, and check out all that we can offer your C-Store!

 

Schedule a Call     Schedule a Call

 

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Tags: Loyalty Learning