Millennials are Social
This may come as no surprise, but as the first generation that had social media as children and young adults, millennials frequently use various social networks. They grew up being constantly connected and as a result, they value relationships and connections, not only with people, but also with brands. They want to feel a connection with the companies they buy from. In fact, according to the AMA, 1 in 5 millennials believe social networks will eventually become the hub for all of their financial information.
What You Can Do
If you want millennials to become an active part of your loyal customer base, explore the options that are available via social media such as:
LinkedIn is great for publishing content, contributing to group discussions and build brand awareness establishing credibility, which is important to millennials.
Twitter allows you to share images, videos and timely information and content.
Facebook allows you to engage with your audience through posts about offers, discounts and coupons. It allows for a conversation and to build a relationship helping them feel more connected to your brand.
Whatever platforms you choose, keep your posts engaging, relevant and targeted to them. Take advantage of mobile as well as social media as tools to reach millennials.
In addition to growing up in a socially connected world, millennials were also raised in a mobile world and information has always been right at their fingertips.
Millennials have been wired to seek information. When they have a question, they look to Google or Siri for answers. These digital natives are used to having this type of technology. It has always been there for the vast majority of their lives.
What You Can Do
Be sure your website is mobile friendly. Use targeted offers via text messages like Tecmark's Text to Enroll program to drive traffic in store and grow your loyalty program. According to the American Marketing Association (AMA) texts have an open/read rate of 90% and 70% of mobile searches lead to action on websites within one hour. You could be missing out on a huge opportunity if your website is not optimized for mobile users, particularly millennials.
And, remember, it’s not just about your website. It’s also critically important that you use an omnichannel marketing approach for all of your digital content.