Build Loyalty & Retain Customers Via Text Messaging

Posted by Mike Anderson & Megan Ryan on Mon, Oct 10, 2016 @ 10:00 AM

 

 

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Retain and Reward Your Customers

Texting is a great way to bring customers back to your store. According to VentureBear, the open rate of text promotions and offers is more than 90%! Texts are read within minutes, making it a great way to spark an immediate interest in sales and same-day promotions.

Customers who choose to communicate via text are very particular when it comes to the loyalty programs they show an interest in and choose to participate. If they do participate, rest assured they are very interested in what you offer as a business. Plus, tech savvy customers are much more engaged than the average customer and can end up being a brand or product cheerleader for your business. Reward them for their efforts! 

Customers will not come back if a business doesn’t act like they want them back.They also will not make a second appearance unless they are given reasons. A successful business must offer a quality product but even a great product isn’t quite enough in this day and age. No matter how big a company or how loyal its consumers are, business owners and managers are constantly working to nurture those customer relationships in order to have continued growth. The nice thing is that communication doesn’t have to cost a lot. 

 

Engage Your Customers

Create communication that involves conversation or feedback. Whether it’s on or offline, company-led or customer-led, engagement gives you the opportunity to learn more about your customers and evolve your brand. Listening to your customers allows you to make the necessary advancements in what you offer to keep them on board.

According to Forbes, providing rewards around engagement encourages users to come back benefiting a business far beyond a tangible purchase while also benefiting the customers with a tangible reward. This tactic creates the much sought-after customer loyalty, providing a long-term financial benefit to the business by creating customers who keep coming back. Happy customers. Happy business owners. It’s a win-win for all! 

A loyalty program using text  messages will bring customers back to your store. Starting at just $100 a month, TextSimpli can take care of all that for you. From customized templates for promotions and piece-of-cake online or in-store enrollment to an API that works with an online store and promo tracking capabilities, Simpli offers a great all-in-one solution for your business.

Click here to download our whitepaper on 4-tips-to-enroll-more-customers-in-your-loyalty-program.

To learn more about Tecmark's Loyalty Marketing solutions, schedule a demo today!

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Tags: Tecmark, Loyalty Learning