A few years ago, I was exposed to an innovative new management system for growth companies. In a nutshell, the system helps put growth on steroids and provides laser focused results. This system is referred to as EOS (Entrepreneurial Operating System), as outlined in Gino Wickman’s book Traction. A part of Traction is setting your "Vision/Traction Organizer" (VTO).
A key element of the VTO is what is called our “uniques.” These are the three attributes of Tecmark that, collectively, we consider our “value proposition” to clients.
Our first unique is Easy. For loyalty and reward programs to be effective, we believe that they need to be easy for our clients to launch and run, as well as easy for the members of the program to join and participate in to earn benefits. We do this by providing our clients with a dedicated account manager to oversee the program and provide recommendations; and for the members, we focus on tools that provide a quick and easy way for them to participate with features such as text to enroll, phone number for ID, and promotions delivered to them per their preferred choice (text, email, or mobile app).
Tecmark’s second unique is Great People Who Live and Breathe Loyalty. Supporting loyalty and reward programs is Tecmark’s sole business. One of our core values is “Believe in Loyalty.” What does this mean for our clients? It means that we are passionate about learning and building custom reward programs for our clients that deliver results. This also means evolving client programs over time as new, effective tools and trends emerge and reacting to changes in their competitive landscape.
Our third unique is Drive In-store Sales. In the end, the key to a successful loyalty program is retention of customers and increasing sales of those customers. For convenience stores, we believe a key to this is getting more customers inside the store buying more than just fuel with each transaction. We know that fuel-only sales will not likely drive your financial success. In addition, we are avid believers in using ROI (return on investment) modeling to set benchmarks and projections of results for our client programs. This helps build and manage their programs to ensure a positive return on their investment.
Our dedicated team focuses every day to deliver these three uniques for our clients. Combined, we believe that this sets us apart in the industry and gives our clients a great marketing program to drive their bottom line results.
Founder & CEO, Tecmark