Competing in a Mobile Retail Landscape

Posted by Lisa Artisensi on Thu, Jun 06, 2019 @ 08:01 AM

According to a recent BRP Special Report, “The Mobilization of Retail,” the “proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.” 

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

Boost Category Sales with Loyalty

Posted by Lisa Artisensi on Tue, May 14, 2019 @ 10:00 AM

In the NACS Daily email published April 8, 2019 Brett Dworski highlighted “Five Essentials for C-Store Promotions.”  One of those highlights focused on struggling categories in c-stores: cigarettes, packaged beverages, and snacks & candy.

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

C-Store Marketing 101 - How to stand apart!

Posted by Brent Harms on Tue, Apr 02, 2019 @ 10:36 AM

 

My wife teaches marketing and her students learn about the 4Ps - Product, Placement, Price and Promotion.   The textbooks state these are the key components in developing a marketing strategy. As we have worked with C-Stores, it is clear that decisions and actions around each of the Ps will help your C-Store stand apart from the competition.

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

From Zero to Loyalty in 30 days - is this possible?

Posted by Brent Harms on Fri, Feb 08, 2019 @ 07:20 AM

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Tags: Loyalty Marketing, Convenience Stores, Promotions, Mobile App, Rewards Program, convenience store rewards

May Your Rewards Be Merry & Bright

Posted by Lisa Artisensi on Wed, Dec 05, 2018 @ 02:30 PM

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Tags: Loyalty Marketing, Customer Experience, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

Reward Program Trends - What We Heard at NACS Show 2018

Posted by Brent Harms on Wed, Oct 24, 2018 @ 12:03 PM

 

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Tags: Loyalty Marketing, Customer Experience, Loyalty Learning, Mobile App

Come Check Out Our Mobile Loyalty App @ NACS

Posted by Mike Anderson on Wed, Oct 03, 2018 @ 09:30 AM

Mobile Apps Provide Great Data

Use data to your advantage. Analyzing your data allows you to spot trends in customer behavior and develop specific targeted offers that are relevant to their purchasing behavior. Don’t fall behind the competition when it investing in new technology. A mobile app is something that customers want. Data shows that customers want to download and use mobile apps from businesses that they frequent. Don’t ignore the data that is right in front of you.

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Tags: Loyalty Marketing, Customer Experience, Loyalty Learning, Mobile App

The Impact of Mobile Loyalty

Posted by Mariah McDonald on Wed, Mar 21, 2018 @ 09:00 AM

 

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Tags: Convenience Stores, Refreshing Your Program, Mobile App, Rewards Program

4 Ways to Promote Your Rewards Program

Posted by Trennia Donohue on Wed, Jan 24, 2018 @ 01:59 PM

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Tags: Loyalty Marketing, Convenience Stores, Business/Branding, Promotions, Mobile App

How a Rewards Program Will Increase Your C-Store Sales 

Posted by Trennia Donohue on Wed, Jan 17, 2018 @ 12:17 PM

 

One big factor that drives the success of a c-store is their ability to bring customers into the store.  There are a variety of different marketing strategies to get customers to come into the store, and having a robus rewards program is one of the most successful.  More in-store visits lead to an overall increase in sales.  
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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Mobile App