According to a recent BRP Special Report, “The Mobilization of Retail,” the “proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.”Read More
In the NACS Daily email published April 8, 2019 Brett Dworski highlighted “Five Essentials for C-Store Promotions.” One of those highlights focused on struggling categories in c-stores: cigarettes, packaged beverages, and snacks & candy.Read More
My wife teaches marketing and her students learn about the 4Ps - Product, Placement, Price and Promotion. The textbooks state these are the key components in developing a marketing strategy. As we have worked with C-Stores, it is clear that decisions and actions around each of the Ps will help your C-Store stand apart from the competition.Read More
Mobile Apps Provide Great Data
Use data to your advantage. Analyzing your data allows you to spot trends in customer behavior and develop specific targeted offers that are relevant to their purchasing behavior. Don’t fall behind the competition when it investing in new technology. A mobile app is something that customers want. Data shows that customers want to download and use mobile apps from businesses that they frequent. Don’t ignore the data that is right in front of you.Read More
One big factor that drives the success of a c-store is their ability to bring customers into the store. There are a variety of different marketing strategies to get customers to come into the store, and having a robus rewards program is one of the most successful. More in-store visits lead to an overall increase in sales.