According to a recent BRP Special Report, “The Mobilization of Retail,” the “proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.”Read More
In the NACS Daily email published April 8, 2019 Brett Dworski highlighted “Five Essentials for C-Store Promotions.” One of those highlights focused on struggling categories in c-stores: cigarettes, packaged beverages, and snacks & candy.Read More
My wife teaches marketing and her students learn about the 4Ps - Product, Placement, Price and Promotion. The textbooks state these are the key components in developing a marketing strategy. As we have worked with C-Stores, it is clear that decisions and actions around each of the Ps will help your C-Store stand apart from the competition.Read More
You've made the big decision to start a loyalty program. Your team is excited, customers are joining and the numbers look great. How do you keep the energy and continue to generate returns for your business? You have 10 million other things to do from hiring, merchandising, ordering inventory, and making sure your systems are always working - you don't have time for marketing. That is why having an Account Manager for your loyalty program is key to success. Each of our clients has an account manager who is responsible for helping them get the most out of their loyalty program.Read More
One big factor that drives the success of a c-store is their ability to bring customers into the store. There are a variety of different marketing strategies to get customers to come into the store, and having a robus rewards program is one of the most successful. More in-store visits lead to an overall increase in sales.