Competing in a Mobile Retail Landscape

Posted by Lisa Artisensi on Thu, Jun 06, 2019 @ 08:01 AM

According to a recent BRP Special Report, “The Mobilization of Retail,” the “proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.” 

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

Boost Category Sales with Loyalty

Posted by Lisa Artisensi on Tue, May 14, 2019 @ 10:00 AM

In the NACS Daily email published April 8, 2019 Brett Dworski highlighted “Five Essentials for C-Store Promotions.”  One of those highlights focused on struggling categories in c-stores: cigarettes, packaged beverages, and snacks & candy.

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

C-Store Marketing 101 - How to stand apart!

Posted by Brent Harms on Tue, Apr 02, 2019 @ 10:36 AM

 

My wife teaches marketing and her students learn about the 4Ps - Product, Placement, Price and Promotion.   The textbooks state these are the key components in developing a marketing strategy. As we have worked with C-Stores, it is clear that decisions and actions around each of the Ps will help your C-Store stand apart from the competition.

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Tags: Loyalty Marketing, Tecmark, Convenience Stores, Promotions, Loyalty Learning, Mobile App, Rewards Program, convenience store rewards

Account Management - Your Key To A Successful Loyalty Program

Posted by Brent Harms on Tue, Jan 15, 2019 @ 09:30 AM

 

 

You've made the big decision to start a loyalty program.  Your team is excited, customers are joining and the numbers look great.  How do you keep the energy and continue to generate returns for your business?  You have 10 million other things to do from hiring, merchandising, ordering inventory, and making sure your systems are always working - you don't have time for marketing.  That is why having an Account Manager for your loyalty program is key to success.  Each of our clients has an account manager who is responsible for helping them get the most out of their loyalty program.  

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Tags: Tecmark, Convenience Stores, How To Start, Promotions, Account Management

Tecmark Will Be At NACS!

Posted by Mariah McDonald on Tue, Sep 25, 2018 @ 10:00 AM

 

 

Tecmark will be attending the NACS Show 2018 in Las Vegas, Nevada from October 8-10. Stop by our booth #6480 to see what we've been up to!

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Tags: Loyalty Marketing, Tecmark

The One Factor That Will Make or Break Your Rewards Program

Posted by Mariah McDonald on Wed, Sep 12, 2018 @ 09:00 AM

 There are many ways to measure the success of a rewards program - we have previously written about what it takes to create a successful program, but there is one factor that has the power to either make or break your program:

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Tags: Loyalty Marketing, Tecmark

Seven Keys to Successfully Promoting to Your Customers to Increase Sales

Posted by Brent Harms on Thu, Aug 09, 2018 @ 10:58 AM

 

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Tags: Loyalty Marketing, Tecmark

How to Take Advantage of Loyalty Promotions

Posted by Mariah McDonald on Wed, May 30, 2018 @ 09:30 AM

 

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Tags: Loyalty Marketing, Tecmark

Easy: The Building Block of a Successful Loyalty Program

Posted by Mariah McDonald on Wed, Apr 04, 2018 @ 08:12 AM

 

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Tags: Loyalty Marketing, Tecmark

Tecmark’s “Uniques” Drive Successful Loyalty and Reward Programs

Posted by Brent Harms on Wed, Mar 28, 2018 @ 01:49 PM

 

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Tags: Loyalty Marketing, Tecmark