Our founder, Brent Harms, collected UPC codes and S&H Green Stamps to earn valuable awards while growing up on a family farm in Iowa. He saw first-hand how rewarding customers nurtured his own loyalty toward specific brands. Since then, his passion for loyalty has only strengthened. He has been active in loyalty marketing, connecting businesses with their customers, since 2000.

In September 2019, Brent launched SimpliConnect, Inc., a SaaS company focused on the convenience store industry. SimpliConnect (dba Tecmark) works with small to mid-sized C-store chains in their efforts to compete with their larger counterparts. We offer software licenses to our comprehensive loyalty rewards platform. Our platform includes certified point of sale integration, customizable mobile app options, and omni-channel customer communication tools that allow our clients to stay engaged with program members. It is our goal to help clients build strong loyalty programs that target, engage, reward and retain customers.

SimpliConnect is continually evolving, developing new technologies and ideas that simplify and improve loyalty for businesses and consumers.

SimpliConnect is privately held and located in Minneapolis, MN.


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